Small Group Tours

There are over 120 safari options available on our website.
To see more, select Safaris by Country from the top menu, and choose the appropriate country.

About

The Africa Safari Co. is a 100% Australian owned tour operator located in Sutherland, New South Wales. We specialise in tailor-made and scheduled safaris to Southern and East Africa, encompassing but not limited to countries such as South Africa, Botswana, Kenya and Tanzania as well as Egypt, the Indian Ocean islands and Madagascar.

2024 marks our 27th year of operation and during this time we have successfully arranged holidays to many different parts of Africa for thousands of happy travellers. Whether this is your very first trip to Africa or you have been so many times that your friends now refer to you as ‘Bwana’, when you need unsurpassed experience in designing your ideal African safari holiday, it is best to go with an expert.

We predominantly use small, exclusive lodges and tented camps to ensure our clients experience the untouched and more remote areas of Africa. We also have a variety of safari options that can be mixed and matched to create a holiday that suits your individual requirements. Whatever your preferred style of travel, be it a self drive holiday, an overland camping safari or a deluxe lodge safari with all the trimmings, we have the experience necessary to build your trip of a lifetime.

When you book your holiday with The Africa Safari Co. you can rest assured that we are a member of the AFTA Travel Accreditation Scheme (ATAS), so your hard earned holiday money is secure.

Africa is a destination that requires first hand experience and local knowledge. The consultants at The Africa Safari Co. pride themselves on the fact that they have travelled extensively throughout Africa. With this experience, we can give you correct and up to date information on the areas to be visited and the accommodation required.

A few good reasons to book with The Africa Safari Co:

  • We were voted Best Specialty Wholesaler at the 2016 AFTA National Travel Industry Awards and a Finalist in 2018
  • We were voted Best Niche Wholesaler at the 2013 AFTA National Travel Industry Awards and a Finalist in 2014
  • We were a Finalist in the 2022 Most Outstanding Wholesaler category at the AFTA National Travel Industry Awards
  • We were a Finalist in the 2023 Most Outstanding Wholesaler – Destination/Experience category at the AFTA National Travel Industry Awards
  • Our staff have over 100 years of experience in designing and selling safaris to Africa
  • We offer totally flexible safari options – you tell us what you want and we will design it
  • Great value for money holidays that have been thoroughly researched and proven to be successful
  • We are a small company that gives excellent personalised service and quality guaranteed
  • We only sell Africa – therefore we are confident that we have the most up-to-date knowledge, and can provide you with expert advice
  • We have excellent buying power with operators in Africa thereby ensuring you get the most competitive prices around
  • When you need a company with the expertise to design your perfect safari, look no further than The Africa Safari Co.

Don’t just see Africa. Come and EXPERIENCE Africa with us.

The Africa Safari Co.

Susie Potter
Jodi Dean
Karen Nunn
Leanne Wild
Sommer Pasquale
Natalie Sloane
Jeff Vella
Jules Insall
Darren Partridge
Susie Potter

Susie Potter

Owner and Chief Executive Officer

After falling in love with Africa during the late 80’s and early 90’s and after numerous trips to this great continent, in 1997 I decided to open The Africa Safari Co. I made the decision back then that Africa was the only destination I wanted to sell, it has so much variety and excitement that I didn’t want, or need, to sell anything else. To this day, I have stood true to my word.

I have travelled extensively throughout all of Southern and East Africa, Egypt, and Indian Ocean Islands over the last 35 years. I have enjoyed in depth visits to South Africa, Zimbabwe, Zambia, Botswana, Namibia, Malawi, Mozambique, Kenya, Tanzania, Uganda, DRC (Zaire), Rwanda, Gabon, Morocco, Egypt, Mauritius and the Seychelles. My husband and two daughters have travelled with me throughout most of these Africa trips in the last 25 years, and therefore can class myself as an expert in Family travel.

I prefer to travel at the high end of the spectrum, but rest assured, any trip to Africa is a life changing experience. There is nothing better than an overnight journey on board the Blue Train, or sipping champagne at sunset overlooking the Savannah of East Africa, or coming face to face with an Elephant on the Chobe River, or just lazing on the white sandy beaches of Mozambique. My experience of over 100 safari holidays/business trips and conferences to Africa in the last 35 years would rate me as one of the most experienced African Travel Agency business owners in Australia. This was qualified when The Africa Safari Co was awarded the honour of “Best Niche Wholesaler” in Australia in 2013 and then “Best Specialty Wholesaler” in 2016 and finalists in 2014, 2018, 2022 and 2023.

Jodi Dean

Jodi Dean

Administration Manager

With over 35 years of experience in the industry, I have had the privilege of witnessing the evolution of the travel and tourism sector, particularly with The Africa Safari Co. where I have dedicated 14 years of my career. As the Office and Team Support Administration Manager, my role encompasses a range of responsibilities to ensure smooth operations and effective coordination within the team. Africa has a unique way of captivating one’s heart, and having worked in this field for so long, I can confidently say that Africa gets into your blood and I have had the privilege of experiencing the countries of South Africa, Zimbabwe, Zambia and Kenya and with still so much to experience and learn. I love being a part of a team that have the passion to create unforgettable experiences for our clients and helping them embark on their own incredible African adventures.

Karen Nunn

Karen Nunn

Senior Consultant

After travelling 6 months from Malawi to London on an overland tour, I embarked on my career in Travel. During my career I have worked in most areas of the travel industry.  At TASCO I have the pleasure of working exclusively with my all-time favourite destination AFRICA!

I’ve travelled extensively in Africa from Cairo to Cape Town, climbed Mount Kilimanjaro and seen the awe inspiring Mountain Gorillas in Rwanda and Uganda, one of my most memorable experiences.

I have travelled far and wide across the globe to Europe, UK, North America including Alaska and Canada, South America including the Galapagos Islands, Thailand, India, Nepal, New Zealand, South Pacific Islands, Dubai, Oman, Middle East. Can’t wait to get back to Africa soon.

Leanne Wild

Leanne Wild

Senior Consultant

Let me tell you a little something about myself! Picture this: I’ve lived and worked in the wild and wonderful continent of Africa for a solid eight years and it shaped me in ways I could have never imagined! You name it, I’ve seen it – lions, elephants, and even the elusive black rhino. After my incredible adventures, I packed my bags, returned home, and decided to share my passion for all things safari-related with the world. Fast forward a whopping 22 years, and I’m still here, proudly working for The Africa Safari Co. and I consider myself fortunate to have turned my passion into a career But don’t think for a second that I’ve left Africa behind. No way! I’ve returned to the land of dusty roads and breathtaking sunsets more times than I can count, and you better believe I’ll continue to do so until my boots can’t tread those African savannas anymore. Adventure awaits and I’m here to help you experience it, one epic safari at a time. So, buckle up, because this journey is about to get wild!”

Sommer Pasquale

Sommer Pasquale

Senior Consultant

I’ve been fortunate enough to have worked in the travel industry for over 20 years, with over a decade of those at The Travel Corporation. After seeing an opportunity with The Africa Safari Co, I decided to take the leap and have never looked back. From the moment I stepped foot on African soil, I was captivated by its beauty, wildlife, and rich culture, and I am constantly amazed by its endless wonders and adventure! Working with The Africa Safari Co. has allowed me to not only share my love for this magnificent continent but also to help others experience it for themselves. I am lucky enough now to spend my days helping clients plan their dream safaris and hearing about their joy and amazement when they return. I can’t wait to assist you in creating an unforgettable African adventures and turning your travel dreams into reality.

Natalie Sloane

Natalie Sloane

Consultant

I’m absolutely delighted to introduce myself to The Africa Safari Co. community. With over 20 years of experience in wholesale and retail travel, I’ve had the incredible opportunity to explore some of the most fascinating destinations around the world. From Europe to the Middle East, the Americas to Asia, the South Pacific to our own beautiful big back yard, I’ve savoured every moment of immersing myself in different cultures and landscapes. But I must say, my adventure to South Africa truly captured my heart. The breathtaking landscapes, jaw-dropping wildlife, vibrant cultures and oh my goodness the food, it has all left a lasting impression and continues to call me back! The Africa Safari Co. is where I belong, collaborating alongside a team of passionate explorers and adventurers, ensuring that you receive nothing but exceptional service and unforgettable experiences when you embark on your own African safari with us. Get ready for an adventure of a lifetime, African style!

Jeff Vella

Jeff Vella

Documentation and Consulting

It is often said: “A leopard can’t change its spots”, but the critics have been proved wrong! My younger years were consumed in a world of hospitality and culinary capers, but a ‘brief’ overseas trip turned into a life-changing, decade-long adventure – shaping my passion for travel and exploration and forging the best job and lifestyle in the world!

After joining a group trip to West Africa as a backpacker – I crossed over to become a Tour / Expedition Leader for 9 years throughout The Middle East and South America, with Africa at the forefront. Before hanging up my boots, an intrepid Trans Africa Expedition journeyed me from the UK down Africa’s west coast to Southern Africa and back up the east coast to the north – travelling through 29 African countries for 11 months!

Travel isn’t only about seeing or hearing the sights and sounds but immersing oneself in local life, customs and traditions. Enjoying a mint tea in an open-air courtyard with a Nubian family, wandering through ramshackle market stalls and only conversing with a simple smile or being a guest at an Ethiopian coffee ceremony – authentic experiences and discovering some lesser-known gems can be as rewarding as the conventional must-sees and dos. A treasure trove of travel stories to over 55 international countries across 7 continents is waiting to be shared with you.

Whether compiling your pre-travel documents, answering your enquiries or clocking up travel miles to “The Mother Continent”, I will inspire you with my first-hand knowledge and turn your ‘bucket list’ into lifelong, tangible memories. Don’t just see Africa – come and experience it with us!

Jules Insall

Jules Insall

Business Development Manager – Australia

I have spent my working career in the Travel Industry with a speciality in destination tourism. I was employed at Rail Plus in 1993 which dealt with worldwide rail travel, which then blossomed into working for Great Southern Rail, operators of The Ghan and Indian Pacific Trains in sales and operations. I have had fond memories of the Ghan since I was a child so comes as no surprise that this was a career highlight, especially to work on board the first Ghan services to Darwin. In 2006 I progressed to on-road sales with Kirra Tours, a New Zealand wholesaler, which gave me absolute pleasure to visit over 40 times in 6 years. After the Christchurch Earthquake, tourism suffered which resulted in my move to The Africa Safari Co in 2012, and I have now developed a dedication for promotions of Southern & East Africa, past and present.

I am very privileged to have visited Africa 19 times, and love the thrill of safari. The fact that is unpredictable, and creating “Bush Theatre” at its finest. I’m also quite handy with the camera and pen, so am known to take a photo. I published my first book “My Desert Backyard” in 2013 based on my travel experiences both work and personal within the Australian Outback.

Darren Partridge

Darren Partridge

Business Development Manager Qld/Nth NSW

Darren has been involved in the travel industry since 1995, specifically in the marketing and selling of Africa and the Indian Ocean Islands. Darren has been to Africa and Mauritius often over this time, and has travelled extensively throughout other areas of the world.

Travel experiences include: South Africa, Botswana, Namibia, Zimbabwe, Zambia, Kenya, Uganda, Eswatini, Mauritius, Seychelles, Reunion, Rodrigues, Thailand, Malaysia, Philippines, Singapore, Hong Kong, Macau, Bali, Dubai, USA, Mexico, Germany, Italy, Austria, France, Prague, England and New Zealand.