+612 9541 4199 enquiries@africasafarico.com.au
+612 9541 4199 enquiries@africasafarico.com.au

Susie Potter

Owner and Chief Executive Officer


After falling in love with Africa during the late 80’s and early 90’s and after numerous trips to this great continent, in 1997 I decided to open The Africa Safari Co. I made the decision back then that Africa was the only destination I wanted to sell, it has so much variety and excitement that I didn’t want, or need, to sell anything else. To this day, I have stood true to my word.

I have travelled extensively throughout all of Southern and East Africa, Egypt, and Indian Ocean Islands over the last 35 years. I have enjoyed in depth visits to South Africa, Zimbabwe, Zambia, Botswana, Namibia, Malawi, Mozambique, Kenya, Tanzania, Uganda, DRC (Zaire), Rwanda, Gabon, Morocco, Egypt, Mauritius and the Seychelles. My husband and two daughters have travelled with me throughout most of these Africa trips in the last 25 years, and therefore can class myself as an expert in Family travel.

I prefer to travel at the high end of the spectrum, but rest assured, any trip to Africa is a life changing experience. There is nothing better than an overnight journey on board the Blue Train, or sipping champagne at sunset overlooking the Savannah of East Africa, or coming face to face with an Elephant on the Chobe River, or just lazing on the white sandy beaches of Mozambique. My experience of over 100 safari holidays/business trips and conferences to Africa in the last 35 years would rate me as one of the most experienced African Travel Agency business owners in Australia. This was qualified when The Africa Safari Co was awarded the honour of “Best Niche Wholesaler” in Australia in 2013 and then “Best Specialty Wholesaler” in 2016 and finalists in 2014, 2018, 2022 and 2023.

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